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Lily & Spruce is a small, emerging Pacific Northwest brand making the coziest, most thoughtfully designed organic baby and toddler cozywear on the market. Mom-founded. Ethically made in the USA. Produced in small batches that keep every collection limited, exclusive, and genuinely sought-after.

Why Partner with us

A Story Your Customers Will Love
Mom founded. Organic. Ethically sewn in the USA. Rooted in the Pacific Northwest. Our brand story sells itself on the floor.

Elevated, Giftable Product
Thoughtful packaging, original hand-drawn artwork, and organic materials make Lily & Spruce a natural yes for baby shower registries, new parent gifts, and holiday shopping. Customers are not just buying clothing. They are giving something meaningful.

Limited Availability Drives Urgency
We produce in small batches with three core annual drops: Fall, Holiday, and Spring. Once a collection sells out, it usually does not restock. That scarcity keeps customers coming back.

Clean SKU Structure
Matching sets (sweatshirt + jogger) across a clear size range (0 to 4T). Easy to merchandise, reorder, and track. No SKU overwhelm.

A Meaningful Alternative to Mass Production
More parents are intentionally seeking thoughtful, small-batch pieces over mass-produced childrenswear. Lily & Spruce offers organic, heirloom-quality clothing with original artwork, ethical USA production, and living-wage manufacturing. These are the kinds of special pieces customers are proud to gift, keep, and pass down. 

SELLS AT FULL PRICE, SEASON AFTER SEASON
Premium positioning, ethical production, and a loyal repeat-customer base mean Lily & Spruce moves at full price. No heavy discounting, no race to the bottom.

WHOLESALE DETAILS
All orders are made-to-order in small batches. We ask wholesale partners to place orders approximately 6 months before their intended in-store launch date or reach out to confirm our current in-stock selection. This protects your timeline and ensures seasonal delivery.

A 50% deposit initiates production. The remaining 50% is due before shipment. Ships from Steilacoom, WA.

LEAD TIME
Fall/Winter and Holiday orders should be placed by May 15th, and Spring/Summer orders should be placed by November 15th. Because we complete two production runs per year in small batches, ordering within these timelines allows us to secure your inventory as part of our seasonal production schedule. Note: If you miss the ordering deadline, please still reach out to us. Depending on available inventory, we may be able to reserve pieces from our seasonal production run for your order. 

Ready to carry Lily & Spruce? We'd love to learn about your store. Fill out the form below and we will be in touch within 2-3 business days.

small batches
big loyalty

We’ve tried countless brands of baby clothes and nothing comes close to the quality, functionality, and brilliant design of Lily and Spruce’s baby playwear line. It’s an added bonus that the prints also happen to be just darling!

— Grace P